Products and Services
Here at Hitting a Million, it is all about helping small and medium sized businesses get and grow large corporate accounts. The approach is like following a roadmap, and we offer products and services in each of the four stages of the Hitting a Million Roadmap.
Lead Generation
Lead Development Ecosystem
The Lead Development Ecosystem is Content Marketing 2.0. Use your content to profile leads, identify active buying behavior, and prioritize the best leads so you can get to them first. Click here to find out more..
With this package, the Signorelli team builds your lead development ecosystem for you. The standard package includes:
- Key product white paper written for lead development
- 5 key questions white papers written for lead development
- Access to PDF Tracker to host and track engagement, profile leads, etc.
- Set up the papers, including connections so leads go to your CRM
Signorelli builds everything based on your input and approval. The standard package is completed in thirty days.
Content Authoring
Signorelli provides services to write white papers, webinars, and presentations for content marketing purposes. Most white papers can be written within 15 days, and most webinars within 30 days. Contact us for information.
PDF Tracker— Marketing Technology System Access
Signorelli provides subscription access to PDF Tracker, the technology at the heart of the Lead Development Ecosystem, but which may be used for many other purposes—including training materials, user manuals, and certain kinds of certifications. Price depends on volume and must be scoped.
What is the PDF Tracker? Start here to learn more.
Sales Training
Cracking the Corporate Code Sales Training
The flagship program is a two stage program.
Stage 1: Learning about the Code
Professionally designed training includes webinar and conference call content, together with learning aids and planning tools. Exercises help to hone the skills of preparing for selling in the corporate environment. Key topics include:
- Prospecting and Networking
- Introductory Meeting
- Diagnostic Meeting
- Scoping Meeting
- Scoping Clarification
- Demos and Presentations
- Buy-In Meetings
- Proposals in Corporate
- Closing the Deal
Stage 2: Learn the Skills
Live, interactive learning either on your site or in workshop at a seminar location. We use fully simulated sales situations, including scripted mock customers who respond in ways that reinforce or discourage appropriate sales behavior—and we do it in a supportive environment. The same topics are covered:
- Prospecting and Networking
- Introductory Meeting
- Diagnostic Meeting
- Scoping Meeting
- Scoping Clarification
- Demos and Presentations
- Buy-In Meetings
- Proposals in Corporate
- Closing the Deal
A full program should usually be completed within a thirty day window by the participants.
NOTE: Each stage may be purchased separately. Contact us for details.
Post-Sale Strategic Growth: Grow the Account
How to Grow a Large Account—Training Package
As with sales training, the program includes learning content and skills training.
Stage 1: Learning about the Code
Professionally designed training includes webinar and conference call content, together with learning aids and planning tools. Exercises help to hone the skills of preparing proper leverage points within large accounts. Prepare your discussion pieces and learn to leverage position and knowledge appropriately. Key topics include:
- The opportunity
- Cross selling
- Selling up the organization
- Leveraging information
- An easier sale
Stage 2: Learn the Skills
Live, interactive learning either on your site or in workshop at a seminar location. We use fully simulated sales situations, including scripted mock customers who respond in ways that reinforce or discourage appropriate sales behavior—and we do it in a supportive environment. The same topics are covered:
- The opportunity
- Cross selling
- Selling up the organization
- Leveraging information
- An easier sale
A full program should usually be completed within a thirty day window by the participants.
NOTE: Each stage may be purchased separately. Contact us for details.
Strategic Foundation
Understanding Corporate Buyers
These four recordings of interviews with corporate buyers from ThomsonReuters, Honeywell, Merrill Corporation and Tennant Company provide you with deep insight into what buyers are looking for. Listen in as Tony Signorelli interviews buyers of marketing and training services. Digital access provided here.