Winning Business Proposals

Winning Business Proposals provides specific and detailed guidance on how to write winning business proposals–and includes FOUR examples of real proposals we used to win business, including pricing! Some people are really good at connecting, getting in, and having sales conversations with prospective clients. But when they move to the proposal stage, they buckle down, write the proposal, and all too often end up with: “Oh no! It happened again. I lost it at the proposal.”

Look Inside PreviewHere’s the reality: You should be closing 80-90% of your proposals, and if you aren’t, you are leaving a lot of money on the table–a LOT of money.

The good news is that you can fix this. You can make a significant improvement in your close rate by learning to write proposals that meet your B2B buyer’s needs. 

B2B buyers are complicated. Many different people review the proposal, and when a proposal is properly organized and presented, it provides the information your buyers need simply, easily, and clearly. This course teaches you who those readers are, what they are looking for, and how to write for them. 

Contents of the Guide to Winning Proposals

Key topics include:

  • Differentiating between Proposals, RFPs, and Agreements
  • Four goals of proposal writing
  • Ten sections all B2B proposals must have, including: 
    • Who will read each section
    • What those readers look for
    • How you write it
  • Why every proposal should be presented, not sent
  • How to present for maximum effectiveness

What’s Included in the Package:

  • Downloadable 17-page guide on writing winning proposals
  • Downloadable proposal template (Word file) with all the requisite sections included in successful proposals
  • Access online via secure log-in code, provided within one business day of your secure purchase via PayPal
  • Downloadable collection of all 20 tips for improving your proposals

Bonus Materials:

  • Viewing access to FOUR successful example proposals (on various business services) 
  • Audio module on how to present a proposal

Price: You get the 17-page guide plus bonus material access for ONLY $50. 


Special Bonus:

With your purchase we’re including some additional bonus materials designed to help you master the proposal writing process and better understand the needs of your corporate customers:

  • Access to a riveting 60-minute interview with Scott Freedman, Director, Strategic Marketing with Thomson Reuters, revealing what they are looking for, the impact of price, how they find vendors, and more (audio recording)
  • Access to a  fascinating exploration of networking with Michael Hughes, Canada’s Networking Guru (audio recording)

Price:

Right now, get the downloadable Winning Business Proposals and six months of access to the recorded materials for ONLY $50. That’s right, only $50. 


Satisfaction Guaranteed!

It’s pretty simple: If you are not satisfied for any reason that this package isn’t improving your proposals and close rate, simply let us know within 60 days and we will refund your money immediately. This is important to us. We’ve worked very hard to build and maintain an excellent reputation over 20 years with our big clients, and we want to maintain that reputation. No one should ever feel that they didn’t get a fair value from us. If you do, please let us know so we can provide a refund and make it right.