About Signorelli’s Hitting a Million 

Signorelli Consulting Group developed Hitting a Million^TM is a special product line designed for small and medium sized businesses, including:

• Service companies, such as consulting firms, law firms, executive recruiters and coaches, and others seeking to sell services to the corporate market
• Product companies, such as manufacturers, software, information, and technical firms bringing products to the corporate commercial market
• Entrepreneurs and independent contractors seeking corporate clients

Small and medium sized companies usually face two big challenges attracting large corporate clients:

• First, they need to contact and connect with B2B customers, and turn them into leads–that is, they need excellent marketing
• Second, they need to effectively sell to these B2B customers using the professional techniques the customers expect

In the marketing area, many smaller companies already undertook thought leadership, content marketing, social marketing, and other strategies, but they struggled to convert these strategies into real sales leads, especially with their biggest prospects. “Engagement” turned into questions: When should I call? How do I follow up? Am I making myself into an annoying pest? Hitting a Million provides  an affordable solution for this problem.

In the sales area, many partner-rainmakers, sales leaders, or individual sales reps confront the thorniest problems–doing a lot of excellent demos but the sales don’t materialize, connecting with the right people and then losing in an RFP competition, writing proposals that do not close the deal, or having too many introductory calls that lead nowhere. You can solve this problem with an improved sales process, whether for an individual or for an entire sales organization, based on the principles of Hitting a Million.

Who Is Signorelli Consulting Group?

Signorelli Consulting Group is a boutique consulting firm serving large corporations since 1995, including ThomsonReuters, Merrill Corporation, Kroll OnTrack, Medtronic, Emerson Process Control, StrykerHowmedica, Glaxo. Signorelli specializes in improving how companies engage with their customers, from pre-sale marketing to sales engagement to post sale service and account management. Over those years, our experience has included:

• Thousands of in-depth interviews with corporate buyers
• Hundreds of process improvement sessions
• Sales training for tens of thousands of sales reps in companies with huge sales forces, including ThomsonReuters, Medtronic, Emerson Process Control, StrykerHowmedica, Glaxo, and many others
• Design and deployment of dozens of automated marketing systems for lead development and profiling
• Hundreds of white papers, webinars, tools, vidoes, and other information for content marketing purposes

Why Did You Create Hitting a Million?

Deep insight into customer buying practices is a major investment for businesses. For many years, we have had to turn away small and medium sized businesses that simply could not afford the effort. Yet the need persists. Most companies can dramatically improve results by simply re-orienting their sales and marketing approach to deliver the best practices corporate buyers expect.

While the expectations of corporate buyers vary in specifics, the mode of their thinking is remarkably similar. Hitting a Million is designed to get small and medium sized businesses into the game of success with corporate clients and customers. It is still an investment, but by lowering costs through focus on this one niche–corporate customers–our program participants are able to improve performance at an investment level they can afford.

Tony Signorelli, President

Tony Signorelli is president of Signorelli Consulting Group, a boutique sales and marketing consulting firm with expertise in customer engagement. The firm serves primarily Fortune 500 companies, and its smallest clients have over a billion dollars in sales. Tony has been working with these firms for over twenty years, and has experienced in his own business the effectiveness of the methods he teaches.

Tony is also an avid entrepreneur and supporter of entrepreneurial adventures. He noticed years ago that many medium and small business owners had big plans to get corporate accounts, but didn’t always execute very well on that goal. He realized the problem lay in a misunderstanding of how corporate buyers think, a failure to differentiate between large corporate customers and the needs of entrepreneurs or consumers, and a misunderstanding of what he calls “The Corporate Code.” Since these realizations, Tony has been creating programs to help these small and medium sized businesses connect with the lucrative large corporate market. He has since branded them “Hitting a Million” because that’s a key sales or profit goal for many small businesses.

When not at work on his business or assisting other business people, Tony can be found racing sailboats, cycling, reading, and gardening with his wife and two daughters.

Questions? Call us at 651-340-2196

If you have any questions about anything on our site, please contact us. The number is 651-340-2196, or email tony@signorelli.biz.