When it comes right down to it, there’s really only one way to get clients: You have to sell them your service. But for that little statement to happen, a lot things need to fall into place. And the common problem is that just one small piece isn’t happening. Here’s what I hear some consultants, technical writers, and instructional designer say:
- “I know I can get the project, if I could just get in to present myself.”
- “I know so many people, but I can’t ever seem to get a project.”
- “The doors always seem locked when I start calling corporate headquarters.”
- “If I knew more ways to get clients, I could really grow my business.”
The truth is that there aren’t any successful tricky ways to get clients, especially big clients. Big clients are big because they are sophisticated, savvy, and smart. They buy when they have a need in their business. And the buying process is frequently long and complicated.
Rather, you need a strategy. You need a method. You need to be able to find those clients, know where to look, and know what to do when you get there. That’s a huge part of what hittingamillion.com is all about. Watch here for more on corporate buyers, corporate clients, sales methods, getting in, ways to get clients, and so much more.
On the other hand, once you have a client and good relationships, there is no better way to sell your services over and over and over again as with your big client. That’s why selling to corporate clients is so lucrative.